Digital and social media advisor

Troels Johannesen is a Danish communications advisor and digital and social media expert. Based in Copenhagen, he helps companies, organizations and CEOs use and understand social media in communication and thought leadership.

Troels Johannesen works with companies, interest organizations, public institutions and more in campaigns, strategies, employee advocacy, digital lobbyism and employer branding on social media.

  • CEO positioning on social media
  • Employer branding on social media
  • Digital public affairs
  • Thought leader programs
  • Social media strategies
  • Campaigns and public relations
  • Employee advocacy
  • Crisis communications

Troels Johannesen has written several books on CEO and thought leaders on social media, including LinkedIn for Leadership and  How to become a social CEO, in English. He can be booked for keynotes and workshops on the role of the CEOs on social media and how companies, leaders and employees build thought leadership.

Troels Johannesen also owns the international agency Agenceo which operates throughout Europe.

Contact:
tj@troelsjohannesen.dk 
+45 31319065

ow to become a social ceo

LinkedIn for Leadership

This English e-book is a free practical guide for senior leaders and decision-makers who want to use LinkedIn strategically to strengthen both their personal brand and their organization.

What can you expect?

  • An easy-to-read introduction to employer branding as a discipline.
  • Insight into the most important elements of a successful employer branding strategy.
  • Tools to strengthen your position in the battle for talent and in creating a workplace where employees thrive.
  • A guide to what it takes to get managers and employees to participate in employer branding on their own social media profiles.

Rikke Juul Rokkedal, GlobalConnect

“I can highly recommend working with Troels. He recently helped us develop our LinkedIn strategy through a well-structured process. Troels has a deep understanding of what really works on the platform, making the process both efficient and inspiring.”

Jesper Vangkilde, Head of Communication, Google Denmark

“Troels is an exceptional communications advisor with profound capabilities in CEO communication. He offers strategic insight, helping leaders navigate the complexities of social media and public perception. His expertise is further amplified by his provision of concrete tools, including specific guidance on optimizing LinkedIn for powerful CEO positioning and thought leadership.”

Kenni Leth, Head of Group External Communications, Carlsberg

“Troels is a true pioneer and a recognised expert in building and enhancing executive presence on LinkedIn. At Carlsberg, we have leveraged his expertise to strengthen our thought leadership program, which has successfully increased engagement and followers for many of our top leaders on social media.”

Jens Willars, CCO, Rejsekort & Rejseplan

”Vi har i Rejsekort & Rejseplan været glade for Troels Johannesens rådgivning om, hvordan vi kommunikerer vores strategisk vigtige dagsordner på LinkedIn. Troels har en god hands-on approach som man kan lære af fra første minut”.