Digital and social media advisor
Troels Johannesen is a Danish communications advisor and expert in digital and social media. Based in Copenhagen he helps companies, organizations and CEOs use and understand social media in communication and thought leadership.
Troels Johannesen works with companies, interest organizations, public institutions and more in campaigns, strategies, employee advocacy and digital lobbyism.
- CEOs on social media
- Digital public affairs
- Social media strategies
- Campaigns and public relations
- Employee advocacy
- Crisis communications
How To Become a Social CEO
– a guide to strategy and tactics for leaders who communicate on social media
How to become a social CEO is the leader’s guide to effectively using social media such as LinkedIn, Twitter and Facebook as communication platforms. The book offers leaders insights into how to create a personal social media strategy as well as advice on how to tactically position yourself as a trustworthy and transparent CEO who communicates with your important stakeholders with authenticity and a personal touch.
The book is rich in simple how to-steps and easy-to-understand models and exercises to help CEOs and top-level directors get started with social media.